This article, we first of all wrote for the beginning resellers, and also for those who only is going to be engaged in this hard business -the reselling. I will try to consider the most frequent errors which are made by the reseller, I will give advice about advancement of hosting services in the Internet.

Appearance of a site

“Clothes do not make the man”

Beautiful web site with good and convenient navigation – is the pledge of your success in business. In no way don’t use free templates, don’t steal design of other hosting-companies. If you haven’t got enough abilities to create a qualitative site use services of the professional design studio.

Be not overzealous with graphics, the site should be loaded quickly, differently you risk to lose the user once and for all. Limit yourself from using Flash.
It is necessary to give special attention to structure of a site and its navigation. The user should find without effort on a site the information about your firm, tariff plans, the contact information.

Don’t place on a site the advertizing banners, exchange references. Remember that you render services of a hosting and there shouldn’t be anything except hosting services on a site. Otherwise there will be an adverse impression which will occur in blogs and forums about your firm.

Content

I often see, how resellers use our content on the site, and they copy all under pure, up to each smile. Certainly, to use another’s content on the site – is a bad form. Do not give the users any superfluous occasion to laugh at your hosting, write the unique advertizing articles and if you don’t have experience use services of professional copywriters. Search engines also won’t encourage your site for that on it another’s content is used.

Rules and the public offer.

It is necessary to give special attention to the section of “Rules” on a site. The matter is that at the resellers I seldom find similar sections on a site.

Accordingly the client who doesn’t find on a site these rules is assured – “what isn’t forbidden, it is authorized” and starts to place on his newcomer hosting an account: spam-scripts, porno and etc. And correctly, after all, you haven’t made any rules? It means he has right to place it. Will you go and block an account? And what will you tell to the client? He will ask to show you those rules in which is told that it is forbidden to place such material.

In difference from the content, I use as the initial data, the rules of your higher hosting-provider. So, download rules of the hosting-provider, correct according to yourself and place on a site. In the section “the hosting Order” it would be quite good to put the form under a tick that the client has familiarized with your rules and is ready to observe them.

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